2 x D&AD Black Pencil Winner, 3 x Cannes Lions Grand Prix Winner
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Super School Project

RALLYING A NATION TO RETHINK EDUCATION

DA VINCI RISE HIGH IN ACTION - ONE OF THE 10 SELECTED SUPER SCHOOL CONCEPTS


COMMUNITY ENGAGEMENT

What began as one of the great triumphs of the early 20th century - high school education for all - has become a modern-day design failure: uninspired and under-resourced, many of today’s public high schools are robbing a large number of young Americans of their future. The XQ Institute is a non-profit dedicated to helping communities, especially the more disadvantaged, reimagine education for a new century.

To empower communities, it launched a national high school design competition, with the 10 best school concepts to receive $10 million each in seed funding.

The XQ Institute provided the tools and inspiration whilst American communities responded, generating hundreds of breakthrough high school models over a year-long process. 10 Super Schools were announced in September 2016, from a 'learning barge' teaching climate science to a school for homeless youth that takes the campus to its students - each to serve as beacons for a revived, student-centred public education system. 

AGENCY: Media Arts Lab (MAL\For Good), Los Angeles & Agencies (SYPartners, Amplify, Local Projects)

ROLE: Creative Director x Copywriter

 

"LAURENE POWELL JOBS COMMITS $50 MILLION TO CREATE NEW HIGH SCHOOLS." - NY TIMES

"NEW EFFORT SEEKS 'AUDACIOUS' IDEAS TO REMAKE USA HIGH SCHOOLS" - USA TODAY

"$50-MILLION EFFORT LAUNCHED TO REINVENT THE AMERICAN HIGH SCHOOL." - LA TIMES


School Design Kit  - Tools that help applicants cast a diverse team, deepen breakthrough ideas, mobilise their community, and amplify student voice

School Design Kit - Tools that help applicants cast a diverse team, deepen breakthrough ideas, mobilise their community, and amplify student voice

 
Digital  - The website onboards school designers and guides them through the process

Digital - The website onboards school designers and guides them through the process

 
Starting a national conversation  - Democratising the movement through student roundtables, a travelling video booth capturing and amplifying community ideas, and live social media discussions

Starting a national conversation - Democratising the movement through student roundtables, a travelling video booth capturing and amplifying community ideas, and live social media discussions

 
Print campaign  (Photographer: Martin Schoeller)

Print campaign (Photographer: Martin Schoeller)

 
Super School National Bus Tour  - A school bus was transformed into a mobile tech hub, with interactive screens and a video recording booth; it travelled coast to coast, mobilising the movement

Super School National Bus Tour - A school bus was transformed into a mobile tech hub, with interactive screens and a video recording booth; it travelled coast to coast, mobilising the movement

 
Selected Super Schools announced at the White House

Selected Super Schools announced at the White House