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Campo Viejo is a vibrant, expressive Spanish wine from a little-known region that produces wines of incredible colour and taste. But despite its rich heritage, it had a poor image in Spain and around the world, especially among urban taste-makers.
To overcome this perception, a collaboration was created between world-renowned graffiti partners, Remed and Okuda, and Campo Viejo, to bring colour to the world through art inspired by the wine.
The artists' journey started where the wine-making happens, with a site-specific sculpture at La Rioja (see film below), and continued with installations, wall paintings, and live art/wine-tasting events in major cities.
An online urban art fund also let aspiring artists submit projects for their city and people up-vote the ones they wanted to see painted on walls.
AGENCIES: Naked Sydney x London
ROLE: Creative Director x Copywriter
Featured by GQ, timeout, the telegraph, LONDON EVENING TIMES, the independent, MIAMI new TIMES, JUXTAPOZ
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