2x D&AD Black Pencils | 3x Cannes Lions Grands Prix | Ranked No.1 Copywriter No.2 CD in the world (Cannes lions)
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Renault Stress Test Drive

FACIAL RECOGNITION TECH PROVES THE COMFORT OF A NEW CAR

BRAND ACTIVATION

How do you launch a car with all the latest creature comforts like massaging seats and an air purifier? By appealing to the inner road rageaholic in all of us by offering the first-ever Stress Test Drive.

Three drivers were connected to facial recognition software, testing their stress levels in their own car and then in the new Renault. Supporting film, print, web and social invited people to take their own Stress Test Drives.

AGENCY: Naked, Sydney

ROLE: Senior Copy Writer


CASE STUDY

 

BRAND films