How do you launch a car with all the latest creature comforts like massaging seats and an air purifier? By appealing to the inner road rageaholic in all of us by offering the first-ever Stress Test Drive.
Three drivers were connected to facial recognition software, testing their stress levels in their own car and then in the new Renault. Supporting film, print, web and social invited people to take their own Stress Test Drives.
AGENCY: Naked, Sydney
ROLE: Senior Copy Writer