Rather than tell a story, why not create a way to keep people's own stories going? The Bud Light Button is such an innovation, delivering cold ones to a user's location with a simple phone screen touch. Bud Light fans can download the app, sign up, and after that, push the button anytime for beer to effortlessly arrive within the hour. It's one button for one thing - Bud. Perfect for a generation that never stops.
AGENCY: AKQA, San Francisco
ROLE: Concept x Creative Development