Ranked #1 copywriter, #2 creative director in the world (Cannes Lions)
My career in writing, advertising and digital media has spanned 20 years, working in Melbourne, Sydney, San Francisco and Los Angeles. Over this time, I’ve gained extensive creative experience in advertising agencies and won every major advertising accolade.
Currently I’m at Macquarie Health where I’ve set up an in-house creative agency. My true passion, however, is the work: conceptualising; writing; producing; managing; mentoring.
For the ‘Palau Pledge’ eco-tourism project, I won 2 coveted D&AD black pencils and 3 Cannes Lion Grands Prix - including the inaugural Sustainable Development Lions Grand Prix and a Titanium Lion Grand Prix.
During my tenure as digital creative director at Host/Havas Sydney, it won Advertising Agency of the Year and Campaign of the Year from key award shows, and a Grand Effie. It was ranked no.1 agency in the Asia-Pacific by the Cannes Lions.
Previously as associate creative director at Media Arts Lab Los Angeles, I oversaw and developed marketing for the ‘Super School Project’, a nationwide $50-million-dollar campaign to crowdsource innovative new high school models, spearheaded by Laurene Powell Jobs.
As a senior creative at AKQA San Francisco, I worked on a major Google product account pitch win, the launch of Apple Watch and the multi-award-winning ‘Station to Station’ interactive art experience for Levi’s.
I’m a member of the AFA (Advertising Federation of Australia) Graduate Program. A native of Melbourne, I now live in Sydney.